Manmade

Manmade is a Canadian brand based in Montreal, founded by four friends who left their careers in finance to create comfortable and functional men’s essentials. They began by developing boxer briefs made from modal, a plant-based fabric that is softer and more breathable than cotton. This material choice reflects their focus on quality and comfort. The boxer briefs feature a unique design element called the ‘Mansack,’ which separates the legs from the groin area, providing a supportive and comfortable fit.

In addition to boxer briefs, Manmade offers other products like socks and t-shirts, all designed with a focus on comfort and functionality. Their socks, for example, have an arch support that helps prevent slippage. Manmade operates as a direct-to-consumer brand, allowing them to maintain a close relationship with their customers. They have gained significant recognition through innovative marketing strategies, including a notable Super Bowl ad debut.