Great Pretenders

Great Pretenders is a Canadian company based in Sarnia, Ontario, specializing in children’s dress-up costumes and creative play toys. Founded by Joyce Keelan in 1989, the company aims to inspire children’s creativity and imagination through open-ended play. Great Pretenders designs and manufactures a wide range of products, including dresses, capes, superhero outfits, wigs, and birthday party items, with a focus on quality and safety.

The company is proud of its Canadian roots and manufactures many of its products locally. Great Pretenders products are available in over 1,500 retail outlets across Canada and the U.S., as well as in Europe. The company’s mission is to provide families with creative and imaginative toys that exceed customer expectations. With a team predominantly composed of women, Great Pretenders emphasizes the importance of supporting local manufacturing and contributing to the Canadian economy.